Fire Metaphor: From ‘Burning Platform’ to ‘Burning Ambition’

This animation brings to life the ‘Fire’ metaphor; one of Dr Peter Fuda’s seven metaphors for leadership transformation. It describes the motivational forces that initiate and sustain transformation efforts, including a burning platform and burning ambition, as well as personal and organizational reasons for change.

Despite the popularity of the ‘burning platform’ metaphor, Peter’s doctoral research suggests that the sustainable change requires the fire of a ‘burning ambition’.

The shift from burning platform to burning ambition is critical; while fear may provide the initial spark for action, aspiration is a far more important motivator.

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